We’re tired of PEET’S chargING a tax on
non-dairy milk.

Aren’t you?

end the tax

end the tax

On non-dairy

On non-dairy

WHAT’s the deal, PEET’s?

Peet’s knows dairy milk is rife with environmental issues. That’s why they dropped the non-dairy milk tax during Earth Month and offered discounts on drinks made with plant-based-milk. If Peet’s truly stands by its claim that “Every Month is Earth Month,” it needs to drop the milk tax EVERY month.

And what about the customers who are allergic to dairy or lactose intolerant? Peet’s, did you know your upcharge disproportionately impacts communities of color?

Sign below to tell Peet’s to drop the unfair non-dairy milk tax!

Looking for good coffee
and fair pricing?

Drive past peet’s and go to one of these shops instead.

(These chains have dropped the non-dairy tax)

Peet's Coffee logo

IS

ALL TALK?

  • "Every Month is Earth Month"

    Matt Broscio, Social Responsibility Manager, Peet’s Coffee Department

  • "Earth Month is an important time to shine a spotlight on our planet and on the availability and attributes of plant-based ingredients"

    Peet’s Spokesperson, 2023

  • “While we would love to make a permanent change for pricing, this is a conscious start"

    Peet’s Spokesperson on dropping the milk tax for Earth Month 2023

  • "Peet's knows its customers are looking for ways to reduce their footprint every day. And Peet's is right there with them to help make those small differences, one cup at a time."

    Peet’s Press Release, 2024

  • "At Peet's, we believe that small changes lead to significant impact."

    Jessica Buttimer, Senior Vice President, Brand Marketing

why should Peet’s drop the
non-dairy milk tax?

The non-dairy milk surcharge is outdated and unfair. Peet’s is punishing customers for having an ethical or sustainable preference and for their allergies or lactose intolerance.

Is Peet’s just greedy? Beholden to Big Dairy? What’s the deal? Drop the up-charge already!

  • Higher dairy consumption is associated with increased risks of cardiovascular disease and stroke; prostate, breast, and liver cancer; and overall mortality.

  • For the millions of Americans who are allergic to dairy, the consequences of consuming milk can be severe. They include difficulty breathing or swallowing; drops in blood pressure; rashes, vomiting, and diarrhea; and even death.

  • When ordering coffee at many shops, 50 million lactose-intolerant Americans face a choice: pay up to $1.50 more for non-dairy drinks or take their chances with nausea, diarrhea, bloating, gas, and abdominal pain.

  • U.S. dairy accounts for approximately 2% of total GHG emissions, 5.1% of water use, and 3.7% of U.S. farmland.

“The plant milk surcharge always felt unnecessary and an abnormal business practice.”

- Stumptown VP Jon Perry

“By removing the extra charge for non-dairy milks, we’re embracing all the ways our customers enjoy their Starbucks.”

- Starbucks CEO Brian Nicchols

drop the tax

drop the tax

is the upcharge unjust ?

Charging more for non-dairy milk could be considered discrimination.

Non-dairy milk upcharges disproportionately harm customers of color and those who can’t digest lactose. About 50 million Americans are lactose intolerant, including 80% of Black Americans, 90% of Asian Americans, and 50% of Latino Americans.

In fact, a number of major coffee chains have faced or are currently facing lawsuits alleging their pricing practices are discriminatory.

“As someone who is lactose intolerant, I’ve kind of gotten used to paying $0.50-$1.50 extra to have an alternative milk in my lattes. But recently I went to a coffee shop that charged $1.50 for A SPLASH of oat milk, and I’m honestly over the greed.”
— tai_chilly, Reddit.com

compared to non-dairy milK, dairy milk requires:

3x more ghgs

10X more LAND

20X more WATER

Take it from these coffee champions

  • "Alternative milks will be a big part of the solution. The consumer-demand curve is already shifting."

    Starbucks

  • "we estimate dairy to be a leading source of emissions from our cafe operations."

    Blue Bottle Coffee

  • "Adding a surcharge for non-dairy milks could make coffee shops less competitive and damage their public image."

    MTPak Coffee

ready to push the coffee world into the 21st century?

Sources

  1. Dehghan, Mahshid, et al. "Dairy Product Consumption and Cardiovascular Disease: Pooled Analysis." European Journal of Preventive Cardiology 30, no. 3 (2023): 219–27.

  2. Ali, Fawzia, and Yoon-Seok Lee. "Milk Proteins and Prostate Cancer." International Journal of Disease Reversal and Prevention 3, no. 1 (2021).

  3. Loma Linda University Health. "Dairy Milk and Prostate Cancer Risk." May 11, 2022.

  4. Nuffield Department of Population Health. "Dairy Products and Cancer Risk." University of Oxford, September 8, 2022.

  5. Innovation Center for U.S. Dairy. “Dairy's Environmental Footprint.” July 2022.

  6. Ritchie, Hannah. "Dairy vs. plant-based milk: what are the environmental impacts?." Our World in Data, 2020.